Are you searching for the best email marketing services in 2022? Don’t worry! We’ve got you covered!
Email marketing has grown from simple messages to global phenomena over the years. According to a report published on Statista, the global figure of email users in 2022 is 4.3 billion and will hit the 4.6 billion mark by 2025.
This expected growth is undoubtedly beneficial for email marketing, allowing businesses and individuals to reach a wider audience. But which email marketing services should you choose to boost your online presence.
If email marketing is part of your online strategy, this article is for you. Our guide will list the 6 best emailing services to help you drive online engagement.
Email Marketing Service Providers Comparison
| Name | Best For | Plans | Templates | Functionality |
| Constant Contact | Best Overall | Email and Email Plus | Over 100 templates | 5 stars |
| Sendinblue | Growing Business | Free, Lite, Premium, and Enterprise | Over 40 templates | 5 stars |
| Hubspot | Best Automated | Free and Paid | Over 30 templates | 4.5 stars |
| Omnisend | Ecommerce | Free, Standard, Pro, and Enterprise | Over 50 templates | 4.5 stars |
| AWeber | Beginners | Based on subscriber count | Over 700 templates | 5 stars |
| ConvertKit | Creators | Monthly and annual plans | Over 30 templates | 4 stars |
6 Best Email Marketing Platforms
Constant Contact – Best overall email marketing platform
If you are a newbie to the email marketing space, Constant Contact is undoubtedly the right place for all your emailing needs. The platform features an intuitive design that allows users to create professional-looking emails without any technical knowledge.
You can add images, polls, videos, or events to your emails and distribute polished newsletters to potential subscribers. The platform provides real-time tracking of your emails to help you understand how your newsletter is performing.
You can also trigger automated distribution or take complete control over your email campaigns using the Email Plus plan. Constant Contact also offers a standard plan that is excellent for beginners. You can try this plan with a 60-day trial option to get a basic idea of what this email marketing platform offers.
Sendinblue is one of the leading email platforms that offer excellent service to launch and manage your email marketing service. The platform features a user-friendly interface with over 40 customizable templates to create your workflows.
You can create engaging landing pages, place sign-up forms on your blog or website, nurture Facebook ads, or use other online interactions to expand your reach. You can even implement live chat support on your blog or drive leads through Short Messaging Services.
Sendinblue is a free email marketing platform with a daily limit of 300 emails. This feature makes it one of the go-to email platforms for individuals and startup companies that don’t want to make initial investments.
HubSpot – Automated email marketing services
Hubspot is one of the best email marketing solutions that allow you to optimize and personalize your emails without any technical knowledge. The platform features an automated interface that guides you through setting triggers or responses when potential subscribers visit your website.
According to a study conducted by Content Marketing Institute in 2020, email marketing is an excellent distribution channel to grow your business. Hubspot makes this experience better by allowing marketers to target subscribers via email.
You can also use Hubspot with other services to generate more leads and conversions. Besides allowing users to work with other services, Hubspot’s personalization tools and advanced mechanism will provide the most relevant content to your targeted audience.
Overall, Hubspot is one of the best email marketing services and is undoubtedly worth considering.
Ecommerce sites rely heavily on various marketing strategies for growing their business. While social media marketing remains the primary source, tried and tested email marketing offers more leads and conversions than other mediums.
Omnisend offers various features to target specific customers based on your products, including text messages, push notifications, and email marketing. Omnisend’s email automation ensures that customers always find the right products through messages or emails.
The user-friendly interface is straightforward, and you will have no issues creating campaigns for different customers. Omnisend offers four annual plans – Free, Standard, Pro, and Enterprise, where you will have access to its automation tools and 24/7 support.
However, you cannot create personalized campaigns or access 24/7 customer support if you choose the free plan.
AWeber – Best email campaigns services for beginners
If you are looking for a user-friendly online email marketing solution that is easy to use, AWeber is a reliable and affordable option. Unlike other platforms, AWeber offers everything regardless of what plan you choose.
The platform offers over 70 templates and third-party integrations to help you create engaging content without breaking a sweat. The drag-and-drop feature allows you to build emails based on your niche and target audience.
You can use the inbuilt email analytics to track your campaign’s performance and use the automated system to induce subscriber segmentation. You can also create sign-up forms or optimize your email to generate leads and convert them into subscribers.
Overall, AWeber is an affordable emailing service perfect for beginners who want to maximize their reach without breaking their bank.
If you create an email marketing software price comparison table for creators, ConvertKit will undoubtedly feature in the top five. The platform makes a creator’s task of maximizing his reach effortless.
You can set up automated emails that will help you gain subscribers and customers through your social media accounts. The intuitive platform guides you throughout the process, and you can create engaging landing pages with minimum fuss.
You can also personalize your campaigns by manually tagging specific purposes and removing distracting elements. ConvertKit offers monthly and annual plans where you can save some money if you have a substantial subscriber base. The platform also provides free service for two months with its annual plan.
Overall, ConvertKit is one of the best email marketing software for influencers and bloggers.
Final Thoughts
Although different marketing solutions have surfaced recently, email marketing remains firm and is one of the best strategies to expand your online reach. Hopefully, our guide has helped you make the right choice while picking an email marketing service.
