5 Best Keyword Research Tools in 2023

It is important to find the best keyword research tools for your website in order to elevate your site’s status in the SERP. Keywords play a significant role in increasing traffic for your businesses online.

The purpose of keywords is to help people find your website whenever they search for something related to your website. This is called generating traffic.

If you are venturing freshly into SEO territory, you might not understand the purpose of keyword research tools for websites.

For that purpose, we have explained their importance and listed some of the best keyword research tools available online in this article.

Importance of Keyword Analysis Software

People use search engines like Bing, Google, etc., to find content. They will type in words in those search engines that match the products or commodities they are looking for on the internet.

If your website contains those keywords that users typed in the search engines, there are high chances of your website appearing on the search engine results page.

Once found in the SERP, if the users click on your website, it will mean that traffic is being generated for your business. This is why you need keyword analysis software to help you find the best keywords for your website.

Keyword Research Tools List – Top 5

Whenever you create a website for your business, it is vital to plan out a strategy to generate the maximum amount of traffic.

This planning involves many factors like budget, identifying your audiences, coming up with the perfect name for your website, etc. According to your site’s content, you should come up with matching keywords.

This is why your site needs the best keyword research tool for search engine optimization. So, without much deliberation, let us look at your website’s potential top 5 keywords research tools.


SEMrush was developed to improve your website’s rankings by improving organic search results. It is one of the most sought-after Search Engine Optimization tools around.

source: SEMrush

Using SEMrush can drastically improve your website’s performance in the online market.

SEMrush will show you the areas in which your website can make improvements to achieve your traffic goals. It will point out all the issues stopping your website from generating maximum traffic.

It will display whether your competitors are generating their traffic organically or using paid strategies.

SEMrush will help you search for a keyword’s search volume, cost per click, related keywords, etc. This helps you to determine whether you want to use that keyword or choose to look for another.

Google Keyword Planner

This is one of the best keyword tools in SEO research tools. Google Keyword Planner helps you determine whether specific keywords are suitable to bring traffic to your website.

Google Keyword Planner
source: google.com

It is designed to discover information for keywords like their cost, search strength, and other essential details about other competitors. The Google Keyword Planner will help you find new search keywords that you can use for your business.

It will show you data on how specific keywords have performed monthly. This includes providing data on how many times people searched for your keywords.

It will suggest keywords that your competitors are using to help you get an idea of how to generate better traffic. You are also provided data on the words and phrases users employ to search for products they want.

This gives you an advantage as it will help you understand how people search for things online.


Ubersuggest is renowned for its practicality in the keyword research tools list when it comes to simple operating systems. It is a keyword research tool that helps you improve your website’s marketing.

source: Ubersuggest

Like other top keyword research tools, Ubersuggest gives insight into the performance of the keywords you type in. It will provide data on how the keyword performed in the last year by showing you the number of searches it attracted.

The purpose of using keywords is to generate the maximum traffic possible for your business. Ubersuggest will deep-dive into the keyword you typed in and suggest similar words that can perform better.

Ubersuggest will also help you unfold details of your competitors and their strategies to expand their businesses in the online market.


Do you know anyone who is constantly looking for keywords with low SEO difficulty?

source: KWFinder

KWFinder allows users to do precisely that a much more. It is one of the best in finding keywords with low difficulties among SEO research tools.

This keyword research tool helps you find keywords in any language and from any part of the world. It will also give you data on how your website can improve to climb up the ladder on the search engine results page.

It is simple for users to operate and helps them get the perfect stats for finding out keywords used by competitors. Like most keyword planning tools, it only comes with a few free searches. There are three subscription plans for KWFinder, and you can choose to pay for any of them to access all their features.

Long Tail Pro

A keyword tool that helps detect keywords with less competition, Long Tail Pro is considered to be a top research tool for website owners. It gathers data from ad companies and helps determine the value of keywords, their ranks, and much more.

Long Tail Pro
source: Long Tail Pro

Using Long Tail Pro is helpful since long tail keywords are less competitive compared to generic keywords. That automatically gives you more chances to increase your rankings and attract more audiences searching for products related to your long-tail keywords.


Keyword research tools help website owners to understand the quality of keywords. They help in determining whether specific keywords are helping increase the traffic of your website by performing different types of tests.

There is no such thing as the best keyword tracker as there are different types of trackers. Some are good for generic, single keywords, and some are good for finding out long-tail keywords.

You can find all our list of keyword research tools free of cost to use for some time. For advanced features, there is a fee you have to pay for monthly or annual plans.

Share this article:

Leave a Comment