Ecwid vs WooCommerce (2023): Is Ecwid better than WooCommerce?

Are you having a hard time choosing between Ecwid vs WooCommerce? We are here to help you choose the right e-commerce platform.

A more preferred e-commerce platform by most merchants on WordPress would be WooCommerce since this platform often comes as a recommendation by WordPress. With a total market share of 23.4 percent and ranking second among the worldwide e-commerce platform, WooCommerce might seem like the best choice for anyone.

However, Ecwid WordPress is one of the best alternative e-commerce plugins that are on par with WooCommerce or might be the better alternative for most merchants. Ecwid also offers unavailable features on WooCommerce, and it offers cost-free transactions, but it is ranked rather lower than WooCommerce.

Both of these competitors have limitations, and we’re to help you choose the right one that fits your needs.

In this article, we compare Ecwid vs WooCommerce in various fields like pricing, ease of use, and the like.

Overview – Ecwid vs WooCommerce


source: Ecwid

Ecwid lets you sell your products anywhere from websites like Amazon, Facebook, WordPress websites, and more. It is a free e-commerce platform (although it is limited to 10 products on the free plan) that offers you the privilege of selling on numerous sites. And not exclusive to WordPress, but Ecwid is made to support all types of website builders.


source: WooCommerce

WooCommerce is an excellent e-commerce plugin for WordPress that helps merchants manage and create flourishing online stores. The most preferred choice for many people since it helps grow businesses. Unlike, Ecwid, which lets you sell your products anywhere you like, WooCommerce, is exclusive to WordPress websites.

Ecwid vs WooCommerce: Full pricing

Plans on Ecwid

Ecwid pricing plans come in 4 packages; the plans are as follows:

  • Free – You pay $0 forever with this plan. Considering it is free, you can only sell 10 products, but this plan comes with unlimited bandwidth.
  • Venture – $15/month. This plan allows you to sell up to 100 products online and offers professional and premium features. You can also create a store on social media platforms.
  • Business – $35/month. This plan features automated email marketing, supports 2,500 products that you can sell, product fillers, and you can sell on eBay and Amazon.
  • Unlimited – $99/month, you get all the features, including additional features like priority support, an app that you can customize, and the best part is? You can add an infinite number of products to your website or account.

It is important to note that the free plan on Ecwid is for businesses that need a little time to familiarize themselves with how e-commerce platforms work. It does not offer any support, plus you don’t get any sales channels like Facebook, Amazon, and the rest. So it isn’t well suited for any long-term businesses.

However, you will get more features with the little expensive plans, so picking a plan according to your needs is important.

Plans on WooCommerce

Fortunately for us, WooCommerce comes completely free. WooCommerce runs on WordPress, so you have to pay for your domain name, hosting provider, and premium themes. The feature of WooCommerce that stands out is that regardless of nonexistent plans, you will get support on all your products.

There’s also a small transaction fee that you have to pay when selling products, and you might have to pay for some extensions. The regular per-transaction rate is  2.9%, and you have to pay $0.30 if you have a card issued in the U.S.

On WooCommerce, you get to put up unlimited products and all the basic features.

Ecwid vs WooCommerce – let’s talk about features

Ecwid Features

  • Full order management and full inventory management
  • An entirely customizable store on its own that is separate from WordPress
  • They offer access to numerous extensions and themes. Higher tier plans offer support for an unlimited number of products.
  • They offer direct integration with numerous social media sites, website builders, and WordPress.
  • You can sell products directly on sites like Facebook, Instagram, and Amazon.
  • They offer great marketing tools for a better sale experience on social media and help you configure SEO and listing on search engines.
  • They offer PayPal, Stipe, Worldpay, Square, and Apple Pay (via stripe).
  • You can receive support for over more than 40 payment gateways.

WooCommerce Features

  • They also offer direct integration with WordPress
  • Easy access to numerous extensions and themes.
  • They offer full support for any number of products.
  • Rating and reviews for products.
  • Order and Inventory management.
  • Built-in templates.
  • Access to WordPress features like customization of tools and built-in blogging.
  • They offer support for as many or more than 400 payment gateways.

Ecwid vs WooCommerce – Ease of use

Ecwid is an e-commerce platform considered fairly easier to use than WooCommerce. Still, some might think otherwise. Since the platform is combined with WordPress and other website builders and social media, you’ll have to switch between and manage two dashboards. But on the flipside, Ecwid has a very basic, easy-to-use interface compared to WooCommerce, setting up to running the store ranking highly.

On the other hand, WooCommerce comes with only one dashboard since it is directly integrated with WordPress and so you have the choice to use or add almost any features, premium plugins, themes, and more. Mostly marketed towards developers, the extensions can be quite the hassle to buy or set up.

Ecwid vs WooCommerce – Customer support

Ecwid offers support for all paid plans. They have an online chatbox, a help center, online guides and videos, and a blog. All this help is available within your Ecwid dashboard.

On the other hand, unfortunately, WooCommers doesn’t come with help on the platform, but it is not entirely helpless for new merchants. There are tutorials to gain knowledge on the internet, and you can get in touch with the WordPress community or pay someone who knows how to fix problems for WooCommers.

They also have a blog, forum, and email customer support from its extension developers.

So Ecwid vs WooCommers, Who would you pick?

In the end, the decision rests entirely up to you. WooCommerce is for merchants on a budget who wants a huge store with basic features and resources. On the other hand, even though you have to pay a little more for Ecwid, the features, customer support, and flexibility it offers don’t disappoint.

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