In this day and age marketing your business on the internet is not only smart, it is the opportunity of a lifetime to make an impression upon millions of people. Network marketers that have not realized the potential the internet brings to their businesses are losing millions of possible leaders or customers that search and shop online.
The internet allows us the opportunity to take advantage of a marketing tool you can’t find anywhere else: Remote Control Selling!
Prospects come, sign up and sales are made whether you’re there or not. This is Remote Control Selling! There is a catch though; your system must be set up very strategically and effectively in order to get these types of results.
You may ask yourself, “How do I do my marketing online?”
First, you will need a lead capture or sales page to put in front of your target market. If you do not have one, this is a great place to start before you do any advertising or marketing. Most network marketing reps believe that their company website with their products and opportunity presentation is where to send people, but this couldn’t be further from the truth. As a matter of fact, that is the worst possible place to send potential prospects. You only want to send your qualified prospects to your replicated website.
You must differentiate yourself from the rest of the reps in your company or else we are all clones. Create your own web page that is unique and compelling so that your prospects see you as an expert in your industry. It is a must if you want to convert a visitor to a prospect or a buyer. It is also a good idea to have an area where your prospects can subscribe to something like a monthly newsletter that you compose. That way you are separating yourself from the pack in your own special way, plus you are providing value that your prospects will appreciate.
Before any of these steps are taken though it is good to research and find out where your target market resides online. This is necessary because if your content is not being exposed in front or your target market all of your efforts are for nothing. Also, it is good to market in niche areas that are less obvious and visible to your competition; that way you are separating yourself even more and creating a more unique appearance online.
Most importantly you will need to educate yourself so that you can create your campaign effectively and not fall flat on your face. Many new online marketers think they can throw up a blog and a few ads, and the prospects will come pouring in; however, these type of expectations are very unrealistic. Education will allow you to understand where and how to strategically set up a system that will attract prospects to you. You will also discover which methods suit your own style. Things like blogs, article marketing, content sharing, videos, pay-per-click advertising, etc. are the things that are going to drive traffic to your landing or sales page and ultimately into your primary network marketing business. Learning how to utilize these methods effectively is what separates the top marketers from everyone else.