Learning how to use Mailchimp can get your email marketing campaign done efficiently and take it to the next level. You might think email marketing is outdated or can even question the relevance of tools like Mailchimp. Let me tell you; it is far from obsolete, and why you need and know how to use Mailchimp.
Numbers do not lie when it comes to email marketing, making it one of the most efficient marketing tools. In fact, according to Forbes, email marketing is still the most potent tool with the promise of the highest Return Of Investment (ROI).
More than 79 percent of business companies, according to the report by AWeber on 2020 Small business Email Marketing Statistics, use email marketing to reach a greater audience. If you have still not thought about email marketing as part of your business plan, it’s time you start with Mailchimp, your email marketing tool.
Let us know more about Mailchimp and how to use Mailchimp to elevate your business to the next level.
What is Mailchimp?
Mailchimp is a marketing platform or software tool that uses Email to manage communication with clients, stakeholders, and customers promptly. It sends automated newsletters, business campaigns, etc., to the clients who have signed up as well as increases your target email database.
In a nutshell, Mailchimp is an all-in-one platform that manages your mailing list, business campaigns, and your automated emails. Since Mailchimp is a web-based application tool, it can easily be used as a browser without downloading the software. Besides, it also has analytical features that monitor your performance and emails.
Mailchimp was founded in 2001 by Ben Chestnut and Dan Kurzius for small businesses that lacked oversized or high-end tools for marketing and growth. With more than 20 million users worldwide and a revenue of $600 million, the duo is racking up billions of dollars through its all-in-one tool.
Mailchimp email marketing
Mailchimp email marketing is one of the most effective tools of marketing. It has more to offer its users with its functional features. If you are a small business owner, Mailchimp is the one-stop tool to get your business started or elevate it to the next level.
Using Mailchimp email marketing can result in a profitable investment and generate higher income when compared with other campaign tools such as social media etc. What does Mailchimp email marketing offer, or what are its benefits? Let us find out.
- Pre-built automation manages your everyday to-do list of work, email dissemination, and follow-up and keeps engaging with your client, giving a personal touch.
- It helps customize the user sign-ups used for the website or other pages.
- Mailchimp has pre-designed templates that can be used by the user or can design a new template.
- You can send campaigns to the list of users or target users using triggers.
- Through ads, Mailchimp finds new users and customers.
- One of the best features of Mailchimp is its reporting feature.
How does Mailchimp work?
So, how does a Mailchimp work? One of the primary purposes or functions of Mailchimp is to create and send timely emails, newsletters, and campaigns to your listed subscribed business customers. It works by getting all the tasks mentioned without you having to do much.
Mailchimp is best applicable for small-scale businesses. First, start by signing up for Mailchimp, and it will automatically guide you in setting up your account with details of your business, web pages, social media, etc. Ensure that you get your customer or user list sorted while setting up your account.
If you have an e-commerce business, you can easily connect it with Mailchimp along with your social media accounts on Facebook, Instagram, etc. While making and managing the client list, segment the list to make to differentiate your customers.
Signing up for Mailchimp and navigating through your account setup is not rocket science and can be set up quickly. If, however, you are a beginner and still lack some confidence, there are solutions. Mailchimp will guide you through the webpage for setup; however, for extra help, there are several Mailchimp tutorials available.
The tutorials will help you guide you from account sign-up, landing on pages, and creating and sending automated emails. Besides, the official website of Mailchimp also has detailed step-by-step guidelines for starting.
Let us look into some of the main tools under Mailchimp.
Mailchimp is also used to send Newsletters, as stated before. Any customer or client who has subscribed to receive an automated newsletter about your business will receive the newsletter. There are several newsletter templates available from which you can choose as per your aesthetics and vision.
Mailchimp campaigns are different from the other automated emails you send your subscribers or clients. Email campaigns are created to send special announcements, offers, promotions, or attention messages using all the features that Mailchimp offers like ads, landing pages, etc.
Note that Mailchimp campaigns are messages that you send to your subscribers. To start a Mailchimp campaign, press the Create icon on the Mailchimp page; under the drop-down box, click Email. Choose the Regular option and click on Begin to create your campaign.
You can send emails to your listed clients through Mailchimp email. Since such emails go in bulk, they will lack a personal touch and might not even land as important or priority emails.
Some Mailchimp tips
While segmenting your list, ensure you don’t have the same customer in many segmented lists to avoid overlapping and mix-ups. Keep your list clean and prioritized. Segment, for example, according to clients who bought your product and who have not.
Successful email marketing happens when subscribers read your email, newsletters, and campaigns. To do so, make sure you have exciting gauging subject lines and simple information that is pleasing to the eyes and easy to read.
Mailchimp email marketing, given its success, impact, and potential, is sure to propel your small business into a booming one.