Are you in the process of making sure that your transactional email services are seamless and want to know the options available for you? Here we will discuss mandrill email and mandrill alternatives. Since the mandrill tool is one of the leading providers of SMTP services, it’s impossible to start a discussion about transactional emails without mentioning this giant. But is the mandrill app the only STMP service provider in the market that offers impeccable services? Keep reading to find out.
There’s always a need for companies to have an open line of communication with their customers, be it in calls, chats, or emails. The care and attention provided to customer services affect the clientele pool quite a bit and can determine the projected growth rate of a company.
What is mandrill email?
Mandrill is one of the leading email services used by companies across the globe to help customers with transaction details such as password reset, order details, customer support emails, etc. The mandarin app is used in many industries like finance, e-commerce, retail, etc.
The mandrill tool uses Simple Mail Transfer Protocol servers (SMTP) and Application programming interface servers (API) to create a safe line of communication between you and your clients. It offers various features that are integrated into the application for higher productivity. Some of the features included are:
1. Deliverability and security
Mandrill email uses custom sender policy framework SPF, DomainKeys Identified Mail (DKIM), and Domain Name System DNS to ensure that all emails are delivered to the customer’s inbox while maintaining integrity of their information.
2. Optimizes Business workflow
Mandrill boasts several integrations that can track email delivery, spam complaints, and email bounce rates in real-time so that you can deal with them at the appropriate time.
3. Templates
There are numerous ready-to-use email templates that you can choose from, making it a super-efficient way to contact your customers. You can also add your own templates, making this function even handier.
Is mandrill and mailchimp the same thing?
Mandrill and mailchimp may be associated with the same company, but they serve different requirements. There’s always confusion about whether mandrill and mailchimp are one and the same, and it’s possible to overlap the two since they offer companies similar services. But, with closer inspection, you can identify which features will suit your needs best. Here are the key takeaways you should know for mandrill and mailchimp.
Mandrill:
- Tool for transaction email.
- Optimizes inboxes and sends an API call to the app with relevant information.
- Help you keep track of new subscribers and check spam complaints in real-time.
- You can customize the content of the email.
- Credits are sold in blocks of 25,000 emails, and discounts are built into the mandrill pricing.
Mailchimp:
- Tool for email marketing.
- It has Facebook integration.
- It has a fully-featured API server.
- Monthly subscription plans for 50,000 users cost about $240.
Difference between transactional email and marketing email
If you’re still wondering which tool can help your business, here’s an easy way to distinguish between transactional emails and marketing emails;
Transactional email
These are usually emails with information regarding transactions that the company processes for the client. The emails can include order confirmation, successful sign-up, password reset, etc. It’s usually more personalized since it has to be sent to an individual client.
Marketing email
Emails that contain commercial information that features company items to attract customers or inform customers about new products are referred to as marketing emails. These emails are usually sent to many clients at one go.
Mandrill email alternatives
Although Mandrill makes it to the top of the charts for providing STMP services, many prefer an alternative that offers similar features for a lot less than the mandrill pricing point. Here are a few great mandrill alternatives that you can check out:
1. Sendinblue
This tool provides transactional email services with email deliverability and testing features which are similar to mandrill, but it’s a more straightforward application to administer and provides better customer support.
You can send about 40,000 emails monthly at only $7/month, and they offer different plans.
2. Aritic Mail
This transaction-only email delivery provider makes sure your emails are delivered on time to recipients using a shared IP framework. The plans start at $9 for 25,000 emails and are sold in blocks with credits that do not expire.
3. Pabbly Email Marketing
This is one of the most affordable transactional email services available on the market. The service targets 99.9% delivery and protects your emails against spamming and spoofing.
4. Mailgun
Mailgun is extremely easy to set up and has well-documented APIs. The application also supports email marketing and is developer-focused, making it great for freelancers.
5. Amazon SES
The cloud-based transactional and marketing email service is perfect for digital marketing sites and application developers to send and receive emails for subscription plans, notifications, and even merchandise. It is extremely easy to use and helps you keep track of delivery. The application takes it one step further by providing error messages in case your email is not delivered.
Conclusion
Transactional emails are not necessarily required but add value to your marketing platforms. There are certain benefits that come with signing up for this email service.
1) Customer relations
By providing timely updates about transactions, you build trust with your clients. It assures the customers that your business is reliable, making the customer more comfortable for future transactions.
2) Recognition
It’s a business standard to provide transactional email these days, and by doing so, you’re establishing yourself as a stable business. It gives you the chance to highlight your brand’s name to the customers after they’ve had a secure transaction, promoting the frequency of visits to your site.
3) Communication
With transactional emails, you’re keeping the line of communication open till the very end. This is great for retaining customers as it makes them feel valued.
